Kultura Aberdeen
The guest experience and the tools behind service.
I took sole ownership of the technical consultancy, from shaping the idea and strategy to branding, UI/UX, SEO, full-stack development and launch. The result connects Kultura’s guest website with bookings, payments, vouchers and restaurant operations.
Visit live website- My role
- Sole technical consultant · Ideation to launch
- Core technology
- Next.js · TypeScript · PostgreSQL · Stripe
- Scope
- Strategy, branding, UI/UX, SEO & engineering
The product
Connect discovering the restaurant with running the service.
Guests need to explore the menu, find a table, arrange private dining or buy a gift. Staff need to manage bookings, seat guests, take orders and keep track of the service. I developed the public website and operational workflows around those different tasks.
I owned the work across the business model, product direction, branding and technical delivery. I created the website’s visual design and responsive layouts, then adapted my earlier restaurant software into a dedicated platform for Kultura. I handled the application logic, database, integrations, deployment and support after launch.
The product work included translating service hours, booking cutoffs, deposit rules, voucher policies and private-dining capacity into clear interfaces and enforceable application rules. Changes to the restaurant’s requirements shaped both the guest experience and the tools available to staff.
Product & UI/UX decisions
Design around
the task at hand.
-
01
Give each guest a clear route
Food photography and the restaurant’s visual character lead the introduction. Menus, reservations, private dining and gift vouchers have distinct routes, so visitors can move directly to the task that brought them to the site.
-
02
Make the business rules part of the experience
Booking availability follows service times and capacity rules. Guest-facing cutoffs and deposit information explain what happens next, while server-side validation enforces the same rules. Staff retain separate tools for manual bookings and service adjustments.
-
03
Give staff tools that follow the service
I developed seating and table-management workflows alongside order taking, kitchen and bar displays. Editable floor plans cover the main restaurant and private-dining areas, with administration kept separate from the front-of-house flow.
The guest experience on mobile.
The responsive website preserves the restaurant’s visual character while keeping the main guest journeys accessible on a smaller screen. This image shows the public homepage.
What I built
Guest journeys, staff workflows and the systems connecting them.
Website & discovery
A responsive restaurant website with menus, private dining, directions and contact information, supported by editable content and search metadata.
Bookings & deposits
Online availability, table bookings and Stripe deposit workflows, with staff booking management and rules for service times and larger parties.
Gift vouchers
Online purchase, PDF vouchers, scheduled recipient emails, balance checking and partial redemption, plus staff tools for over-the-counter sales.
Seating & orders
Host seating, editable floor plans, walk-ins, order taking and check management, with kitchen and bar displays for the next stage of service.
Back-office tools
Interfaces for bookings, menus, website content, staff, vouchers and reporting, with access matched to staff responsibilities.
Search & performance
Search metadata, location and cuisine pages, server-rendered homepage content and improvements to image delivery and page loading.
Operational support
Scheduled emails, error monitoring and encrypted database backups, alongside investigation and fixes when production workflows needed attention.
Delivery checks
Automated build, type, migration and dependency checks, with database-backed tests for booking conflicts, table assignment and voucher redemption.
Engineering & ongoing delivery
Carry the work through launch and improvement.
I continued working on Kultura after launch, implementing changes to booking policies, menus, voucher rules and staff workflows. This included the user-facing copy, validation and operational tools needed to keep each change consistent across the product.
Voucher fulfilment is one example of that deeper work. I traced payment, activation and email-delivery states, added reconciliation for missed payment events and made repeated activation attempts safe. A database-backed regression test checks that repeated attempts queue one recipient email rather than duplicates.
I remained responsible across strategy, branding, design, SEO, engineering and production support. The public website is the visible entry point to that wider body of work.
Work with me
Have a product
in mind?
Tell me about your business and what you need.
I’ll help you
work out the next step.